About us

Welcome to ajour, where urban fashion meets the epitome of style and sustainability. Our commitment goes beyond the ordinary – we strive to redefine streetwear by offering you a unique blend of comfort, ethics, and unparalleled quality.

Founded by Lama, ajour emerged from a deep-seated passion for fashion that seamlessly integrates into your dynamic lifestyle. Lama envisioned a new era of streetwear that not only complements your active routine but also aligns with your values.

Distinguished by toxin-free materials and ethical craftsmanship, our journey is a testament to the belief that fashion can be both luxurious and responsible. Our fabrics, curated for their softness and opulence, reflect our dedication to providing you with streetwear that effortlessly elevates your daily experiences.

Join us on this journey as we empower your urban lifestyle and inspire you to embrace your best, every day. At ajour, fashion isn't just a statement; it's a celebration of your individuality.